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Web design encompasses a variety of disciplines and skills in the creation and maintenance of online sites. Web design is part of digital marketing. These disciplines are web development and computer animation. The other areas of web design cover web graphic design; web authoring, which includes proprietary software and standardised code; user interaction design; and navigation design. In the past, web design was primarily oriented towards web content, but these days it has also developed towards the business world. Business owners now place a lot of emphasis on web design in order to give their site a more professional and familiar look and feel. Professional web design also helps visitors understand the site better and enjoy their stay longer. Web developers or web designers are the people who create the layout and content of the site. Web developers use a variety of software tools and technologies for creating web pages. These tools include HTML, XHTML, CSS, and JavaScript. While web design mainly deals with the aesthetics, communication design deals with the way these materials are used in the site. For a website to be successful in Search engine optimization there should be proper and well designed web site. Communication designers create designs that communicate effectively between web developers and users. The main tools they use include graphic designs, icons, video tutorials, textual descriptions, and user interfaces. They also work with search engines in order to make the site searchable by visitors. This helps increase its popularity among potential customers. Web content is created using web design and user experience design. When web designers and user interface designers are allied, the results are truly remarkable. Some of the common areas where these two disciplines meet includes web graphics, web development, web content, and user interface design. A web designer is a person who designs and builds websites. A web developer makes the cont,Web Design and User Experience ...ادامه مطلب

SEO Copywriter, Web Copywriter, Digital Copywriter - What's the Difference? If you're currently looking for a UK copywriter, you may be slightly confused by the array of different types of writers out there. If you don't know your digital copywriters from your SEO writers, perhaps a little clarification and 'myth busting' may be in order... What is an SEO copywriter? SEO copywriters specialise in the 'optimisation' part, producing keyword-rich content that has the primary purpose of pushing your page up the Google rankings. They understand what the search engine 'bots are looking for, they know the latest search terms used by human visitors and they know exactly what terms to include in your content to make it work effectively. SEO content interests both the search engines and your all-important visitors (ie, customers). What is a web copywriter? A web copywriter structures your content and produces engaging, fresh and original copy that encourages human visitors to interact with your website rather than bouncing to a rival. They also know about keywords and strategic positioning to encourage search engine 'bots... Just a minute, isn't that what SEO copywriters do? Okay, so what is a digital copywriter? A digital copywriter doesn't just write web content. They have a broader range of skills that can include social media positioning, email copywriting, creating press releases, writing blogs, Tweets or Facebook updates, as well as how that copy interacts with your SEO content... and there we are again - are you seeing a patte emerging here? We keep coming back to those three letters - SEO. However, let's bust a myth right here - SEO doesn't just mean 'search'. Optimisation means making every line of copy, every keyword and every piece of online content work as hard as possible. Yes, it's there to push you up the rankings, but page rankings are nothing without conversions. A webs,What is an SEO copywriter ...ادامه مطلب